I understand that selling a home can be an emotional journey. I find joy in helping my clients move their lives forward by being obsessively dedicated to my profession and sweating even the smallest of details.
Your home may be your single biggest investment and one of the largest financial transactions you’ll ever make. So when you sell, you want to get the best price and the most favorable terms, in the shortest amount of time. There are many marketing options, legalities, and details that go into the sale. My role as your agent is to represent every aspect of the transaction, from the time you set the price to the final closing.
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The Science of Selling
When selling your home, my end goal is to get you the best price and most favorable terms in the shortest amount of time. As your Trusted Real Estate Advisor I'm an expert in this process, using mastery of marketing, pricing, and negotiation to achieve the best possible outcome for you. Here’s an overview of the steps to selling your home.
STEPS TO CLOSING
The consultation will be a two-step process. Before we begin this process, I'll take 5-10 minutes asking questions about your home, its features, what appealed to you when buying it, any updates you've done while owning it, along with it's current condition. It's also a time to hear any concerns you may have and answer any questions about the process.
The first step of the process is conducting a walk through of the property. During this time I'll have you take me through and tell me about your home, while I take notes of it's features and what I observe. At the end I'll give you recommendations of any improvements and/or repairs to your home to maximize your return on investment (ROI).
Meeting again afterwards will be the second step of the process. During this meeting we will go over the comparative market analysis (CMA) that I'll have prepared for you in between our two meetings. The CMA will include relevant market statistics, active listings, pending sales, and recently sold homes that are in your local area and comparable to your home. These help determine a range of value for your home, and to help you set a price to list your home at. I will also include a marketing plan for your home to maximize exposure and get the highest price in the shortest time.
The market value of your home is what buyers are willing to pay in today’s market conditions. My job is to help you set the right price, and position your property to stand out in the market.
Pricing a home is hands-down the most important aspect in getting the highest return in the least amount of time. Many considerations go into determining the price, including the condition and location of your home, recent nearby sales, and similar homes that are currently for sale. These all factor into the Competitive Market Analysis (CMA) I will put together to determine the optimal sale price for your home.
At the end of the walk-through of your home I will provide you with our recommendations for any repairs you may want to do before the 'for sale' sign goes up. Fresh paint, cleaned carpets, and tiding up your yard does a lot to enhance the appeal of your home. See the Home Repair and Cleaning Checklist for a complete list of items you can do before selling your home.
Creating a plan to market your home will help attract the interest of the potential buyers. Since the majority of buyers do their home search online, your marketing plan will include digital marketing, 3D tours and floor plan, along with listing your home on relevant real estate websites. Other items include high definition photography, full-colored brochures, direct mail, open houses, and networking.
Properly preparing your home for showings helps make favorable impressions so that your home sells quickly and for the best price. There are several things you can do yourself, both before and during showings, to improve its appeal. When your home is on the market it has the potential to be shown at any time, so it's important to maintain a certain level of cleanliness. During home showings, I recommend stepping out to give potential buyers privacy while viewing your home. Another option is to have your home staged by an accredited staging professional to help appeal to potential buyers.
When a buyer is interested in purchasing your home, their real estate agent will draw up and submit an offer that I will present to you. In addition to any legal requirements, the offer specifies things such as the price, earnest money, closing terms, contingencies, and any other conditions of the purchase.
As your real estate agent I will advocate for you during negotiations. This includes negotiating on your behalf on items such as the price, repair costs, timelines, and contingencies in order to get the best terms for you.
The Purchase and Sales Agreement outlines the terms and conditions of the sale and is signed by both parties. This is a legal contract the buyer and seller enter into once the buyer's offer has been accepted by the seller.
Once a buyer and seller reach mutual acceptance on a property, a home inspector is hired to investigate every part of the home to see if it is in need of any repairs. An inspector will check items such as the roof, basement, heating system, water heater, air-conditioning system, structure, plumbing, and electrical. Afterwards, buyers will have a chance to negotiate with the sellers to cover the costs of certain repairs or ask for concessions.
Once the offer is accepted and a closing date agreed upon, escrow allows the buyer and the seller to have an outside party ensure all parts of the contract are complete. I will help coordinate the completion of all necessary forms to the escrow company, and monitor the process until the transaction is complete.
At closing, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Prior to closing, you'll receive a settlement statement outlining any fees which may apply to you. After closing is finalized and recorded, the home is yours!
Understanding the language of real estate and having a roadmap for success helps make the process of moving less stressful. Here are some of the most common terms you may hear, as well as a checklist to help you get organized. If you have any questions, feel free to contact me.
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